Family owned and operated

Craft Financial was founded in 2024 by husband and wife team, Chris and Genessa McVay after relocating to Central Florida from Colorado.

Chris has over 20 years experience in the banking and financial services industries serving in commercial lending and executive leadership roles. He’s proud to have worked with over a 1,000 small business clients over the years.

Genessa, is a Central Florida native, has over 15 years of experience in Corporate Accounting. She possesses a deep understanding of financial processes and risk management. She excels at developing and implementing strategies that enhance efficiency and drive bottom-line results.

Committed to our community

We believe in giving back to the communities that support us. Through volunteer efforts and financial contributions, we proudly support organizations like the Down Syndrome Association of Central Florida, Rescue Outreach Mission, the Lake Mary Rotary Club, and many other impactful causes.

Our commitment goes beyond business—we’re dedicated to making a meaningful difference in the lives of those around us. Together, we strive to create stronger, more inclusive communities.

“Alone we can do so little; together we can do so much.” — Helen Keller

Committed to our clients

At Craft Financial, we believe in building strong, lasting relationships with our clients based on trust, collaboration, and mutual success. Our commitment extends beyond providing services—we actively support our clients by investing in their businesses and fostering their growth.

Whenever possible, we prioritize spending within our clients’ businesses, helping to drive their success firsthand. Additionally, we leverage our network to provide valuable referrals, connecting them with new opportunities and partners to help expand their reach.

For us, it’s not just about offering solutions—it’s about being a true partner in your journey, working together to achieve shared success and strengthen the communities we serve.